Michael Brushway - R & R Window 40th Anniversary

R & R Window Contractors, Inc. celebrated forty years in business in November of 2018. The owners wanted an emblem that could be used to help celebrate the occasion. The design called for something elegant that got the message across and stayed consistent with the R & R Window brand. It also needed to be simple enough to work in many different applications such as screen printing, embroidery, and laser etching.

For reference, here is the R & R Window Contractors, Inc. LOGO

A mix of logotype and symbol, the logo features Palatino Linotype text and an illustration of an old-school commercial window.

Here is the progression of SKETCHES along with the FEEDBACK that fueled each iteration. I sketched in Illustrator because it makes it easy to work with geometric shapes, layout and change type quickly, and reuse parts of the existing logo.

Here it is, the R & R Window 40TH ANNIVERSARY EMBLEM!

The rest of this page will be examples of all the different applications the emblem was used for during the year-long 40th Anniversary celebration in 2018...

Here is the emblem screen printed on the back of high-visibility t-shirts for the R & R field crew.

Here is the emblem printed on a vinyl decal. Everything white in the decal is reflective and we added an illustrated reflection to the window as well.

Here's a modified version of the emblem embroidered on the sleeve of a soft-shell black jacket. We simplified the line work in the window to make embroidery possible. I suggested a two-tone metallic gray thread for the sew-out because I thought it would really pop on the black jacket.

For the 40th Anniversary party invitation I tried something with a little more imagination. How cool would it be if a window company was able to send out etched glass invitations? That's not practical at all, but it doesn't mean you can't pretend. I achieved this look with gradients and transparencies in Illustrator. I was pleased that the print shop was able to pull it off as well, the final cards looked almost identical to the file I sent to them.

And finally, the party favors. The boss was inspired by the illusion of etched glass in the invitations. That party favors did not have to be mailed to anyone, so etched glass could be practical. And so I worked with a promotional products company to create these little beauties, which were a big hit! Once again, some slight modifications to the line work of the window were required to be able to create a clean graphic using the laser etching process.