New England Panel Systems is a sister company to R & R Window which I was asked to create branding for. When I designed the logo I used two different weights of Futura because I thought it had a no-nonsense and precise feel to it, just like New England Panels Systems which is a company that fabricates Aluminum Composite Panels. I wanted the logo to be reminiscent of the way the material is fabricated, with joins or gaps between panels.
I was asked to design business cards as part of the branding package.
This is a leave-behind I designed for the on-the-road sales people.